The 2025 NYLON Beauty Hit List Awards

Like scaffolding for your brows that never flakes and keeps hairs at attention, even overnight.

This 10-minute treatment left my skin so moisturized and dewy before a night of partying that I didn’t even need any face makeup.

It may not be new, but this hydrating balm is a standout for its Chapstick-like application you don't even need an iPhone camera to use.

The only mascara — with a "spooned" brush that efficiently coats and separates — that's ever been able to keep my straight, sparse lashes curled all day.

Four minutes with this guy depuffs, but consistent use sculpts to a "what did you have done" degree.

Total pore excavation with access to the most serene, Caprani-lamp-appointed waiting room in downtown New York.

Leaves skin roughly 20% cleaner than non-salicylic-acid foaming gels.

For girls with Mary-Kate and Ashley tendencies, a delicious-smelling styling aid that leaves air-dried hair soft, manageable, and not wonky.

Smells like a stuffy car in the summer over a base of rich coffee but rakes in the compliments.

The most reflective yet natural-looking highlighter that delivers glass skin without greasiness.

The lightest SPF we’ve used in recent memory, which does what every good face sunscreen should: be forgettable.

What we reach for when the brief is "bright and glowy." It's lightweight for the amount of hydration it gives — plus it has SPF.

A completely frivolous treatment — with a scalp assessment, two masks, and aromatherapy — that left my head feeling 3 pounds lighter and "the shiniest thing" a stranger had ever seen.

There's nothing quite like this skin-care-forward all-over face balm, which gives a perfect, intentionally sweaty glow.

The ultimate citrus-scented warm-weather tool to combat odor everywhere that also produces the optimal amount of suds.

If you want to look like an Old Master painting without any knowledge of glazing, this liquid blush is it.

The crispest, weirdest perfume that reveals a new note with each hour of wear and smells different based on the weather. (The gist is bitter orange mixed with a rainy forest floor, cannabis, and patchouli.)

TSA-avoidant dry cleansing squares that hydrate without leaving residue.

"A marshmallow that rolled through a blackcurrant bush" doesn't sound date-ready, exactly, but then it opens up to reveal boozy notes. It's a NYLON Night in Rome, essentially.

Sensitive-skin-friendly ingredients like niacinamide and banana flower extract meet in a scent that isn't too woody for summer.

Incredibly pigmented and blendable with moisturizing glycerin and plant collagen that give a satiny flush.

Straightens and smooths with a quick brush, leaving hair shiny, bouncy, and soft.

Whenever my hair needs a vibrancy boost, I reach for this mask to bring the red back to my roots. One shower later, you'll feel freshly done with minimal mess and no downtime.

While the mask is a bit of a mess to dispense, my keratosis pilaris has noticeably improved in three uses.

The darker patchouli notes and heightened florals make this feel like the 2 a.m. version of its eau de parfum sister.

A spa-like experience in an aluminum can that quickly removes makeup and sunscreen without scent irritation or dryness.

It's viral for a reason: The slim applicator makes for precise application, it's nondrying, and it doesn't settle into cracks.

Obsessively thorough (Athena Hewett checks the insides of your ears for blackheads), highly personalized, and generous with the flowery potions.

The gentlest cleanser that whisks away waterproof mascara without dryness or bothering sensitive eyelids.

Super-thick cream packed with omegas that my acne-prone skin eats up. Its gorgeous absorbency cannot be understated.

Summer vacation in a bottle — it's got the right balance of warm, velvety coconut and airy jasmine that feels both cozy and refreshing.

Lip-gloss shine with the feel of a balm that actually nourishes — and subtly plumps — lips.

A deceptively gentle cream cleanser that completely melts off stubborn makeup, all while conditioning lashes, never stinging, and leaving zero residue.

The sleekest, sexiest mascara I've ever used. My lashes look glossy, long as hell, and with no clumps in sight after just one coat.

Chock full of hyaluronic acid, antioxidants, squalane, and potent lipids that provide deep hydration. While the price tag is a bit blinding, two pumps cover my six-head, neck, and décolletage handily.

Selena Gomez, the woman you are. This buildable blush is perfect for any type of glam, from barely sun-kissed to "just spent a week on the beach."

Listen, we're all busy. Cut your getting-ready time in half with this already-legendary device that really does work wonders.

A non-sexy (but very good) classic reformulated to exfoliate and hydrate even more efficiently. Mystery bumps and old bug-bite marks don't stand a chance.

She's the queen of brows for a reason. Trust the pro with this buildable waxy pencil that's nearly impossible to mess up.

Melty, non-cake-y blush in the prettiest violet that’s a hit on just about any skin tone.

Part facial, part accupuncture, this is the ultimate relaxation treat. You'll come out feeling weightless and glowing.

What's the point of all this amazing makeup if it's just going to melt off in an hour? This jellylike primer is a crucial step for any night out, especially as the summer heats up.

Chic, soft, and comprehensive. Channel your inner glam team with the only brush set you'll ever need.

A smudgeable pencil liner that goes on with ease, making that Kate Moss morning-after look foolproof.

A red-light device you'll look forward to putting on every night. Come for scaring your partner; stay for smoother, clearer skin.

If you're going to go with one Pat palette, this one checks all the boxes: great pigmented neutrals to build any base, plus the most stunning glitters on the market.

This tint is indeed sheer, but I go back to this time and time again for its blurring and red-splotch-evening capabilities.

I don't know about the touch-activated hyaluronic acid and squalane, but I do know that this is thickest, most luxurious silk pillowcase on the market (seriously — I've tried them all).

A two-for-one product that covers zits easily and melts in for all-over coverage that doesn't contribute to further breakouts.